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Our Mission

“Our Mission is to ensure patients the best possible vision by providing the highest quality vision and eye health care possible in a comfortable, professional, and “patient friendly” environment.”

At EyeCare of Rigby, each member of our vision care team is selected by Dr. Jason Hurley based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients.

Our entire Eye Care staff is committed to ensuring the comfort and satisfaction of each and every patient. We will do our best to accommodate your busy schedule by finding appointment times that meet your needs. Our knowledgeable staff at EyeCare of Rigby will work with you to help you understand your vision insurance coverage and provide financial alternatives to ensure you get the best vision care possible.

We know that you have a choice when it comes to your Eye Care. So, we strive to provide our patients with; comprehensive eye exams using the greatest technology available, an incredible selection of glasses, comfortable contact lens experience, medical eye care, and a doctors and staff that love helping patients. We welcome you to our Eye Care family!

Make an Appointment

We will do our best to accommodate your busy schedule. Schedule an appointment today!

Check Out Our Frames

We offer a huge selection of frames from a variety of trusted brands like Ray Ban, Etnia Barcelona, Oakley, and Maui Jim.

Online Forms

Our patient forms are available online so they can be completed in the convenience of your own home or office.

Services for Everyone

We strive to provide complete care for our patients. Learn more about all the services we provide.

We LOVE Our Patients

& They Love Us!

"Top notch care. Dr. Hurley and staff are excellent at what they do. I only had a 4 minutes wait. They were very kind and professional. I've worn glasses for over 25 years. I'm not sure why, maybe its lenses quality, but I see better than I ever have before through my prescription glasses. I'm soooo happy."

- Eric T.

"This is by far the best eye doctor around. Jason Hurley knows his business and his staff does a great job as well. Being able to see is so important. I have some issues with my eyes that other Doctors could not figure out. Dr. Hurley has been able to correct my vision and keep me seeing 20/20. I look forward to my visits in the future. You should do yourself a favor and make an appointment today."

- Grant L.

"I just finished my second Miboflo treatment and my eyes are feeling so much better. My eyes were so scratchy, irritated, and miserable. I would shower and just let the water run in them to help relieve the irritation. The treatment feels so good, my vision isn't as blurry and my eyes aren't irritated. I would recommend this to anyone who is suffering from dry eye. It is completely worth it!"

- Cass P.

"Very fast service. The staff is all so kind and easy to talk to. I loved how quickly my exam went. Dr. Hurley is great to work with!"

- Shanelle B.

“I've been a patient of Dr. Hurley's for years. He shows the highest competence, professionalism, and personal touch when examining my eyes and explaining the benefits of various corrections or procedures. His staff is top notch and every bit as friendly and professional as he is. I can't recommend them enough.”

- Patrick B.

“I took my son there and it was a great experience. Dr. Hurley was very good on a child's level of explaining things to my son, then came out and explained the results to me as well. His office staff is very friendly and helpful. I was able to get an appointment in a timely manner. The glasses came in fast and the lady who helps you pick them out was very knowledgeable about what would work best for him. Would definitely recommend Dr. Hurley for adults and children.”

- Bethany N.

We LOVE Our Doctors

Jeremy Ball, OD

Dr. Ball joined Eyecare of Rigby in 2021 after moving with his family from Meridian, ID. He provides comprehensive eye care for patients of all ages. Dr Ball is fluent in Spanish.

Jason N. Hurley, OD

Dr. Hurley and staff provide the latest in eye care technology and new state of the art computerized equipment. Dr. Hurley specializes in adult and pediatric eye care and difficult contact lens fittings; including gas-permeable, toric and bifocal contacts. Laser refractive consultations are included with very comprehensive eye exam upon request.

Specials Just For You

2022 Special

Buy one full pair of glasses and get 40% off 2nd pair.
Like and follow us on Facebook to be updated on our current promotions.

Got a Referral?

Get $25 off from any products when you refer us to a friend or family member.


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