Introducing OptiLight

Eye Care of Rigby is leading the way in Dry Eye Treatment.  We are pleased to offer new treatment standards to Eastern Idaho that will help patients find a real solution. Call us today to find out if OptiLight is right for you!

Welcome to


Our Mission

“Our Mission is to ensure patients the best possible vision by providing the highest quality vision and eye health care possible in a comfortable, professional, and “patient friendly” environment.”

At EyeCare of Rigby, each member of our vision care team is selected by Dr. Jason Hurley based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients.

Our entire Eye Care staff is committed to ensuring the comfort and satisfaction of each and every patient. We will do our best to accommodate your busy schedule by finding appointment times that meet your needs. Our knowledgeable staff at EyeCare of Rigby will work with you to help you understand your vision insurance coverage and provide financial alternatives to ensure you get the best vision care possible.

We know that you have a choice when it comes to your Eye Care. So, we strive to provide our patients with; comprehensive eye exams using the greatest technology available, an incredible selection of glasses, comfortable contact lens experience, medical eye care, and a doctors and staff that love helping patients. We welcome you to our Eye Care family!

Make an Appointment

We will do our best to accommodate your busy schedule. Schedule an appointment today!

Check Out Our Frames

We offer a huge selection of frames from a variety of trusted brands like Ray Ban, Etnia Barcelona, Oakley, and Maui Jim.

Online Forms

Our patient forms are available online so they can be completed in the convenience of your own home or office.

Services for Everyone

We strive to provide complete care for our patients. Learn more about all the services we provide.

We LOVE Our Patients

& They Love Us!

I came to this office because I have heard great things about it. I went in, got my eyes checked, and found out that I could find a solution to the headaches that I get daily. They had become part of my everyday life so I didn’t think too much about them. I got fitted for Neurolenses and I haven’t had my headaches like I used to. The staff that took care of me went above and beyond average customer service! They helped me decide on which pair of glasses fit ME rather than focusing on the price of the glasses that were being sold. If you need to find a good eyecare facility I recommend this office for sure! FYI Brandon is the best!

- Lexi D.

I love this office! I felt so welcomed when I came in. I had to bring my baby with me and everyone was so helpful when he cried and I had to do some tests. Brandon did my appointment and helped me check out a bunch of