Introducing OptiLight

Eye Care of Rigby is leading the way in Dry Eye Treatment.  We are pleased to offer new treatment standards to Eastern Idaho that will help patients find a real solution. Call us today to find out if OptiLight is right for you!

Welcome to


Our Mission

“Our Mission is to ensure patients the best possible vision by providing the highest quality vision and eye health care possible in a comfortable, professional, and “patient friendly” environment.”

At EyeCare of Rigby, each member of our vision care team is selected by Dr. Jason Hurley based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients.

Our entire Eye Care staff is committed to ensuring the comfort and satisfaction of each and every patient. We will do our best to accommodate your busy schedule by finding appointment times that meet your needs. Our knowledgeable staff at EyeCare of Rigby will work with you to help you understand your vision insurance coverage and provide financial alternatives to ensure you get the best vision care possible.

We know that you have a choice when it comes to your Eye Care. So, we strive to provide our patients with; comprehensive eye exams using the greatest technology available, an incredible selection of glasses, comfortable contact lens experience, medical eye care, and a doctors and staff that love helping patients. We welcome you to our Eye Care family!

Make an Appointment

We will do our best to accommodate your busy schedule. Schedule an appointment today!

Check Out Our Frames

We offer a huge selection of frames from a variety of trusted brands like Ray Ban, Etnia Barcelona, Oakley, and Maui Jim.

Online Forms

Our patient forms are available online so they can be completed in the convenience of your own home or office.

Services for Everyone

We strive to provide complete care for our patients. Learn more about all the services we provide.

We LOVE Our Patients

& They Love Us!

I came to this office because I have heard great things about it. I went in, got my eyes checked, and found out that I could find a solution to the headaches that I get daily. They had become part of my everyday life so I didn’t think too much about them. I got fitted for Neurolenses and I haven’t had my headaches like I used to. The staff that took care of me went above and beyond average customer service! They helped me decide on which pair of glasses fit ME rather than focusing on the price of the glasses that were being sold. If you need to find a good eyecare facility I recommend this office for sure! FYI Brandon is the best!

- Lexi D.

I love this office! I felt so welcomed when I came in. I had to bring my baby with me and everyone was so helpful when he cried and I had to do some tests. Brandon did my appointment and helped me check out a bunch of lenses and I felt like everyone gave me an honest opinion so that I could make a decision on one for me and feel confident about it. I received my NeuroLenses and have been wearing them consistently for over 6 months now. My headaches have decreased significantly and I have only had one migraine. I love my glasses and after a few weeks of wearing them went in to have my frames adjusted a little and there was no hesitation to help. They even cleaned my glasses. I’ve been very impressed with them and recommend them to anybody I can!

- Courtney C.

Dr. Hurley and his staff are thorough, friendly, and professional. They use very modern examination technology, and Dr. Hurley takes the time to carefully explain the results. Brandon helped us select our frames and was really great to work with! He was patient, knowledgeable, and supportive—he took the time to show us all of our options and encouraged us to try as many frames as we wanted. We sincerely thank Dr. Hurley, Brandon, and the rest of the staff at EyeCare of Rigby for the great experience!

- Chris B.

"Top notch care. Dr. Hurley and staff are excellent at what they do. I only had a 4 minutes wait. They were very kind and professional. I've worn glasses for over 25 years. I'm not sure why, maybe its lenses quality, but I see better than I ever have before through my prescription glasses. I'm soooo happy."

- Eric T.

"This is by far the best eye doctor around. Jason Hurley knows his business and his staff does a great job as well. Being able to see is so important. I have some issues with my eyes that other Doctors could not figure out. Dr. Hurley has been able to correct my vision and keep me seeing 20/20. I look forward to my visits in the future. You should do yourself a favor and make an appointment today."

- Grant L.

"Very fast service. The staff is all so kind and easy to talk to. I loved how quickly my exam went. Dr. Hurley is great to work with!"

- Shanelle B.

“I've been a patient of Dr. Hurley's for years. He shows the highest competence, professionalism, and personal touch when examining my eyes and explaining the benefits of various corrections or procedures. His staff is top notch and every bit as friendly and professional as he is. I can't recommend them enough.”

- Patrick B.

“I took my son there and it was a great experience. Dr. Hurley was very good on a child's level of explaining things to my son, then came out and explained the results to me as well. His office staff is very friendly and helpful. I was able to get an appointment in a timely manner. The glasses came in fast and the lady who helps you pick them out was very knowledgeable about what would work best for him. Would definitely recommend Dr. Hurley for adults and children.”

- Bethany N.

We LOVE Our Doctors

Jason N. Hurley, OD

Dr. Hurley and staff provide the latest in eye care technology and new state of the art computerized equipment. Dr. Hurley specializes in adult and pediatric eye care and difficult contact lens fittings; including gas-permeable, toric and bifocal contacts. Laser refractive consultations are included with very comprehensive eye exam upon request.

Jeremy Ball, OD

Dr. Ball joined Eyecare of Rigby in 2021 after moving with his family from Meridian, ID. He provides comprehensive eye care for patients of all ages. Dr Ball is fluent in Spanish.

Specials Just For You

2023 Special

Buy one full pair of glasses and get 40% off 2nd pair.
Like and follow us on Facebook to be updated on our current promotions.

Got a Referral?

Get $25 off from any products when you refer us to a friend or family member.


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